Hi, I’m Nicole 👋
I’m a Content & Growth Strategist who helps both creators and mission-driven brands build sustainable audiences.
With 10+ years across media, streaming, and the creator economy (ex-YouTube, NPR), I combine growth marketing, community building, and creator partnerships to transform casual followers into loyal subscribers and advocates.
Brands I’ve Worked For and With
YouTube
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KQED
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PBS
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First Look Media
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YouTube • KQED • PBS • First Look Media •
What I can help with.
Campaign Strategy and Management
Designing and managing end-to-end campaigns that integrate messaging, partnerships and channels.
Creator & Influencer Partnerships
Researching, sourcing, and managing creator/influencer collaborations; educating brands on long-term partnership strategies.
Audience Development + Social Strategy
Designing strategies to grow, engage and retain audiences across platforms. Using cultural insights and social listening to shape growth campaigns; supporting teams with voice, tone, and channel strategy.
Content Product Development
Turning creative ideas (podcasts, newsletters, streaming services) into launched products with audiences.
Scroll Report
A Substack newsletter for digital natives, creators, and media thinkers exploring how attention really works.
