With 10 years across media, streaming and the creator economy, I help mission-driven brands transform casual followers into loyal subscribers and advocates.
Ongoing Fractional, Consulting and Project-Based Work
My Services
Ongoing Fractional
For teams that need consistent senior-level marketing support without the full-time overhead. I embed into your workflows, provide strategic guidance, and help drive audience growth on a flexible, part-time basis.
Project-Based Consulting
Perfect for when you need an expert to design and deliver on a specific initiative. From launching a newsletter or podcast to auditing your social strategy, I scope and execute projects with clear deliverables and measurable outcomes.
Hourly
Ideal for quick strategic sessions, audits, or brainstorming. Whether you need feedback on a campaign, guidance on creator partnerships, or advice on audience growth, I offer hourly consulting to meet your immediate needs.
My Portfolio
A selection of my past clients and work.
Developed and executed influencer strategy from micro podcasts and niche creators to macro partnerships (including SmartLess), driving brand awareness and engagement for a major Q4 launch at Topic.
Influencer Partnerships
Launched KQED’s first TikTok channel, establishing voice and content strategy that connected with younger audiences and expanded the station’s digital community.
Social Strategy
Piloted and scaled serialized newsletters informed by engagement insights, generating 50K+ new leads and strengthening long-term audience retention.
Product Launch
I managed paid media campaigns across Meta, TikTok, Roku, Amazon and podcast networks, lowering CPA by 35% and driving 50% YoY new subscriber growth.